LEAD NURTURING
A robust process is one of the main ingredients required for the success of any business, especially b2b. A well-planned and timely executed lead nurturing process is must in converting a mere enquiry to a deal worth a million. Strategic Marketing Services’ Lead Nurturing manages a-to-z steps of making a lead to deal.
Features
Select prospects based on your target market (Email list)
Send the First campaign to them
Qualify leads
If you already have list of leads ready for nurture, send to us
Study the activity of your leads on your website
Study the activities they did on the landing page after clicking on one or more links given in your previous emails
Engage them through email campaigns
Write and design the nurturing messages based on the observation made
Execute the campaign as per your preferred time.
Automate campaign timings based on previous campaign response
Track the response and create the report
Send for Tele-follow-up (on request)
Re-engage them till they are ready to make purchase and beyond
Manage unsubscribe requests
Manage list by removing false and old contacts
Benefits
Reach right audience
Convert opportunity to real revenue
Reach target audience with right and timely messages
Build trust and credibility
Prevent opportunities going to drain
Supply better and more, ready-to-buy leads to sales team
Save valuable time and effort of your sales team
Encourage cross-sell and up-sell opportunities
Improve sales volume
Increase revenue/ROI
EMAIL MARKETING
Email Marketing is a successful marketing medium for small, middle and big companies. The benefits of marketing digitally are incomparable and cannot be replaced. Have you utilized the power of email marketing to its fullest? Strategic Marketing Services’ Email Marketing comes in an irresistible package that can manage your online marketing from inception.
Features
Get lists of your target audience with complete contact details
Manage in-house database (if any)
Segment list based on various demography
Write enticing message and design campaigns for various segments
Create newsletters and other promotional documents
Send Test Campaign and see the response
Make required changes in the message
Execute actual campaigns on pre-determined date and time
Analyze response with open and click through rates, bounce rates, etc
Create report with statistics
Remove unsubscribe and hard bounces
Create your brand's footprint on various social media websites
Benefits
• Ease your online marketing
• Get better quality leads
• Keep your database accurate with regular cleansing
• Better targeted campaigns
• Get to know what works and what doesn't
• Reach target faster digitally
• Accelerate lead conversion rate
• Reduce sales timing with red hot leads
• Increase Sales
• Improve ROI
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